Definition: A phenomenon in which the attention given/appreciation for one factor is decreased by the introduction of another.
Origin: The first time I tried YoCrunch (yogurt with a separately-sealed topping, in this case, Oreo) was without the topping because my greedy little brother decided that one topping was not enough for his yogurt. Nevertheless, it was some pretty good yogurt. However, the next time around, I couldn't stand the spoonfuls of plain yogurt that the limited amount of Oreo (come on, YoCrunch, a little more can't hurt) failed to reach.
Examples: The episode of Party Down wherein a girl, recently abandoned by the popular crowd, is devastated at her sweet sixteen where only the "nerdy" friends (plain yogurt) of her past have shown up. She eventually re-embraces her inner-nerd and finds herself having fun with her old friends, until her popular counterparts (Oreos) show up, causing her to immediately abandon the losers and leave with the cool kids.
The trade that brought Carmelo Anthony (Oreos) over to the once Stoudemire (plain yogurt)-led Knicks.
Every rich guy that has left their wife (plain yogurt) for an attractive gold digger (Oreos).
How disgusting your Del Taco (plain yogurt) suddenly tastes when you turn on Diners, Drive-ins, & Dives (Oreos).
How unattractive your girlfriend (plain yogurt) becomes after you watch a Natalie Portman (Oreos) movie.
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